Golden Donuts (Thailand) Co., Ltd.
Marketing Supervisor (Simon Says Shabu)
Bangkok
Posted : 20 Jun 2024
Job ticket number: 3783832400014
Job description
- Propose new product for brand according to marketing plan
- Work with L&D department, R&D, Factory and other related parties to identify new product line in context to the market trends, customer interests and necessities.
- Work with Operations, Purchasing, Finance and related teams to ensure the proper implementation of the marketing plan and launch of new product on time.
- Develop promotional strategy in conjunction with the new product launching.
- Make sure training program for new product is implemented proper and on-time
- Prepare marketing calendar and create promotion campaigns proposal and execute it effectively.
- Monitor promotional campaigns and evaluate results.
- Prepare memo to all concern regarding promotional campaigns and ensure our staff follows accordingly.
- Coordinate with operations department to brief marketing promotional mechanics.
- Coordinating with IT department by sending price look-up code (PLU) to setup POS system for front stores.
- Monitor sales performance and results.
- Prepare analyzed reports to support team for weekly presentation.
- Contact and implement co-promotion marketing campaigns with relevant partnerships in order to build a stronger brand awareness and reach a wider target market.
- Co-ordinate and maintain a good relationship with all relevant partners
- Create and execute a successful customer loyalty Program.
- Prepare local store marketing campaigns proposal and execute promotion in a timely manner.
- Integrate the needs of the stores and customers to define and support LSM tactics.
- Contact landlords to leverage the impact of promotional campaigns in and around store's areas.
- Lead, implement and roll-out LSM tool kit and evaluate the result of each LSM tool kit.
- Assess consequences of LSM programs and customer development programs to ensure it complements the overall marketing plan.
- Facilitate and coordinate the programs with a cross-functional team to ensure the success of programs.
- Monitor sales performance, anticipate causes affecting performance, indicate magnitude of impact on sales and provide Management, Operation and Finance with promotion campaigns to raise sales volume.
- Work with Finance and Purchasing teams to conduct value analysis and ensure favorable
- COG ratio to sales through cost improvement projects. Continue competitor and pricing
- Analysis to position our product at a competitive and appealing price to customers.
- Ensure budgeting control on promotion and advertising expenditure.
- Other duties as assigned by superior
Qualifications
- Male of female age not over 40 years
- Good knowledge of MS Office
- Exquisite communication and people skills
- Education: bachelor's degree in any related fields.
- At least 3 years in corporate communications, online communications or related field
Benefits
- Social security
- Health insurance
- Life insurance
- Performance-based bonus
Must have
People skills
Communication
MS Office
Company details
Mud & Hound is a house of international retail food brands in Thailand,
and the authorized master franchisee for :
Au Bon Pain Bakery Café
Dunkin' Donuts
Baskin Robbins
Le Grand Véfour
Mud & Hound also owns its own very successful brands in Thailand and International markets, they are :
Greyhound Original (Bangkok, Singapore, Vietnam, Japan, Israel)
Greyhound Café (Bangkok, Hong Kong, Shanghai, Beijing, Kuala Lumpur, Orchard)
Another Hound Cafe' (Bangkok)
Mudman Catering Services
Mud & Hound Public Company Limited (MUD) is a leading company in food & beverage and lifestyle business under its own brands (Greyhound Café, Another Hound Café, Greyhound Original, Le Grand Véfour and M-Kitchen) and its exclusive franchisee in Thailand of global brands (Dunkin’s Donuts, Au Bon Pain, and Baskin Robbins). In addition, MUD is master franchisor of Greyhound Café in various cities/counties (i.e. Hong Kong, Shanghai, Beijing, Malaysia, and Singapore). In total, MUD has more than 430 stores under strong and experienced management team. MUD is promised to deliver the best-quality products, excellence services, and sustainable growth
Location
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